Top 5 bad SEO practices that you should avoid

 

Only an optimised website can rank on the top of the search rankings. For better ranking you need good optimisation of your website, relevant keywords and quality websites for link building. Many marketers think SEO is a simple task, but it is not. 

If SEO was a simple task then every business would rank on the first page of the search engine results pages. Since SEO needs proper strategy therefore people hire an SEO company in Kolkata. If you want to avoid such bad SEO practices then read the following points.

1. Automatically generated content

Automation has become a prime element for success nowadays. But it is not necessary that all automation will be beneficial for your website.

Many businesses assign artificial intelligence software tools to write content, because they think computer generated content is suitable for all kinds of articles. But the articles written by artificial intelligence software tools do not read like something a human copywriter would produce. Due to which people lose trust in your business.

If you want better reach for your business then hire professionals who will research the topic well and create compelling articles. They will write articles which are of high quality and your readers will love reading and other bloggers will add high quality backlinks to your website. 

2. Over stuffing pages with keywords

Choosing the right keywords for your content is very important. But overstuffing such keywords will make it unreadable for your readers and can destroy your reputation. This is one common practice which every marketer makes. The consequences of such practices are:

• Your content might be considered as spam bi search engines and may penalise it

• Readers will instantly leave your content.

If you want to strategically increase your rankings then place the chosen keywords into the metadata, heading, subheadings, text, image alt tags and file names. 

People start stuffing keywords in metadata that's hidden from the reader's eye inside the code. This is also a part of bad SEO techniques.

Focus on quality optimisation which means choose the most appropriate and relevant keywords and use them strategically. Your website will automatically rank when  you properly structure your keywords.

3. Backlinks from spammy websites

The search engine crawlers checking the links for relevancy and quality more precisely. Therefore it's better to get one quality link from a leading website in your industry rather than a hundred of them from spammy websites.

Another way of degrading your website is by posting a huge number of backlinks somewhere on a website with thousands of them already published.

The fastest way of increasing your website ranking is by producing high quality content and guest posts. Focus on getting backlinks in white hat way and maintain reputation by delivering great customer service.

Only create backlinks to websites which are relevant with your industry and niche. Create backlinks which sources who are credible, have a better ranking than you and have an active audience.

4. Copying someone else's articles

Try to write every article on different topics and do not stick to one piece. Publish unique content, doing new research, and publishing new data on every new article. Focus on ranking pages with new and fresh ideas rather than just focusing on one piece of article. 

You can hire an SEO company in Kolkata and write content for your blog page. They will provide you new ideas that are underdeveloped but match your niche perfectly. 

Research is very important for writing a high quality article. Do not simply copy someone else's articles. You can take ideas from the articles like you can choose topics of your competitors and do it differently or better. But never copy their article aur you will get penalised.

5. Clickbaiting of any kind

There are multiple methods of increasing your website ranking through white hat methods. Try not to clickbait because it is a bad SEO practice. 

Clickbaiting can drive your audience away from your page. Even if you drive the audience to your page by clickbaiting, if your content is not of high quality then automatically your audience will move away from your page.

Be creative while choosing a title rather than clickbaiting. Respect your audience time and provide genuine content.

Final thoughts

There are many other bad SEO practices that are not mentioned above like buying backlinks in bulk, cloaking, using invisible keywords etc.

Any type of Black hat methods can degrade your website ranking. By using blackhat methods you can rank your website for a quick win . Wasting your time on bad SEO techniques utilise that time in creating irrelevant content plans, writing great articles, promoting the blog. 

You can hire the best SEO expert company in Kolkata if you don't want to use bad SEO techniques. They have a team of experts who specialise in white hat SEO and will provide best SEO services in Kolkata.