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Showing posts from March, 2022

Top 5 bad SEO practices that you should avoid

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  Only an optimised website can rank on the top of the search rankings. For better ranking you need good optimisation of your website, relevant keywords and quality websites for link building. Many marketers think SEO is a simple task, but it is not.  If SEO was a simple task then every business would rank on the first page of the search engine results pages. Since SEO needs proper strategy therefore people hire an SEO company in Kolkata . If you want to avoid such bad SEO practices then read the following points. Automatically generated content Automation has become a prime element for success nowadays. But it is not necessary that all automation will be beneficial for your website. Many businesses assign artificial intelligence software tools to write content, because they think computer generated content is suitable for all kinds of articles. But the articles written by artificial intelligence software tools do not read like something a human copywriter would produce. Due to which

Keyword Research For SEO

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We all are aware about digital marketing techniques and search engine optimization. We know that to rank on the first page of a search engine result page, you need to target specific keywords. Keywords are the foundation of SEO. They help you get attention from Google. Keyword research helps you get an idea of what your customers are searching for to discover businesses, products and services that you offer. It also helps to drive audiences that are willing to buy to your landing pages. In short, keywords are the heart of SEO. Before making your keywords strategy, you need to do keyword research. Let's learn about keyword research. If you are looking for an SEO expert in Kolkata ,  What is keyword research? Keyword research is a part of search engine optimization you need to to come up with a list of keywords for which your website is likely to rank. To make this list, website owners have a deep knowledge about the behavior of their target audience and search engines. Keyword rese

What are SEO services? What do SEO company services include?

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  Search engine optimization is the process of improving your website to increase its search engine ranking and drive more traffic with the ultimate goal of generating more business. SEO companies in Kolkata focus on several types of SEO services like search optimization and online visibility. Every business wants to rank on the top of the search engine to generate more traffic to their website. Therefore, every business seeks SEO services in Kolkata to increase sales. The purpose of SEO is to increase the number of quality visitors to your website by making sure that your website appears on the top of the search engine results pages for a particular set of keywords. Reviewing the services provided by the SEO expert company in Kolkata is essential. While choosing an SEO company in Kolkata , focus on SEO services that involve: SEO audit SEO audit is very important before making any digital marketing strategy. SEO audits help the agency to understand the potential of your current syst

Best off-page SEO techniques

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  With the increase in digitalization, when everything is going online, you need to have an online presence to boost your sales. And when talking about the online presence of a business, SEO is the first thing that pops in mind. To make your website appear on the first page of search engine result pages, you need to have a complete SEO strategy. Just focusing on one aspect cannot make you achieve this goal. So, you need to follow both on-page and off-page SEO to rank your website. If you are new to this field, Webapps Software solution, an SEO company in Kolkata , is here to help you out with all your digital marketing needs. What is off-page SEO? Off-page SEO is a technique that helps your website rank higher on the search engine results page. This process is entirely organic. It does not involve any paid advertisement, but on-page and off-page SEO has to go side by side. Off-page SEO is the process of providing page visibility indirectly, and it does not involve optimizing the websit