What are SEO services? What do SEO company services include?

-

 


https://www.webappssoft.com/ is the best SEO company in Kolkata


Search engine optimization is the process of improving your website to increase its search engine ranking and drive more traffic with the ultimate goal of generating more business. SEO companies in Kolkata focus on several types of SEO services like search optimization and online visibility. Every business wants to rank on the top of the search engine to generate more traffic to their website. Therefore, every business seeks SEO services in Kolkata to increase sales.


The purpose of SEO is to increase the number of quality visitors to your website by making sure that your website appears on the top of the search engine results pages for a particular set of keywords. Reviewing the services provided by the SEO expert company in Kolkata is essential. While choosing an SEO company in Kolkata, focus on SEO services that involve:


  • SEO audit


SEO audit is very important before making any digital marketing strategy. SEO audits help the agency to understand the potential of your current system. Even if you don't have a plan, an SEO company in Kolkata will evaluate your website and optimise your website where it could use improvements. They use proper SEO audit tools to assess and understand your strategy. 


https://www.webappssoft.com/


  • Technical SEO


When you build a website, besides your content and design, your technical details are also crucial and have a huge impact on your site in search. Technical SEO includes several things:


  • Page speed

  • Broken links

  • Spammy links

  • Backlinks analysis

  • Redirection checks

  • Schema analysis

  • Crawl or index errors

  • Mobile-friendliness 



https://www.webappssoft.com/


  • Competitor analysis


Competitor analysis is very important no matter what niche in your industry. An SEO expert company in Kolkata will use different competitor analysis tools to analyze your competitors. Your competitor's weakness can strengthen your strategy. When you continuously analyze your competitors' strategies, you'll find different opportunities.


  • Custom strategy


A customized strategy is a driving factor in SEO services. When you have a proper plan for your business, you can maximize your investment return, which implies more growth for your business. If you invest in Kolkata SEO services, ensure a personalized SEO strategy. Many other agencies provide "cheap" or "black hat" SEO services. 


https://www.webappssoft.com/


  • Off- page optimisation 


Off-page optimization is the process of optimizing factors outside of your website to increase your overall ranking on search results. A backlink is a great example of off-page optimization. The more high-quality websites link to your site; the more is a chance of ranking on top of the search results. Off-page SEO activities are:


  • Promote your website content to bloggers and webmasters

  • Analyzing competitors backlinks

  • Develop shareable content for your site's blog

  • Optimize your Google my business profile.


  • On- page optimisation


Another important factor of SEO services is on-page optimization. On the page, optimization is optimizing the features of your website for search engines. On-page activities are:


  • Update title tags, meta descriptions, H1

  • Audit internal link structure

  • Create a sitemap

  • Optimize your site images

  • Optimize the quality and relevancy of keywords

  • Analyze the speed and design of the site.


  • Monthly reports


Transparency is an important part of SEO services. Every business wants to partner with an SEO company in Kolkata that regularly presents the client's report, which develops trust. Monthly reports provide immediate insight into the results of your SEO strategy. The monthly information includes your website's organic traffic, conversion rate, keywords ranking in search results. 


Final thoughts


An SEO expert company in Kolkata helps businesses of all sizes and industries. Webapps software solutions control your entire website SEO strategy and take responsibility for SEO performance. We have an excellent portfolio highlighting all our work records. We will design a complete approach for your business that includes technical SEO services, on-page optimization, SEO link building, and advanced optimization. 

Comments

Post a Comment

Popular posts from this blog

Ways to increase your online sales

-
Image
  Covid-19 has significantly made people migrate from offline to online. People are now choosing online purchases over offline. With the increase in the number of online purchases, the competition has increased too. It's the need of the hour to stand out from your competitors to get your sales going. The ease of shopping and millions of options have turned people into loyal online shoppers. You can increase your sales and build your customer base just by implementing some strategies and marketing tactics.  Both B2B and B2C industries have realized the importance of a digital-first strategy and are trying to work on it, targeting the entire nation instead of the local ones. The online market helps you to find your target audience throughout the country or beyond instead of just focusing on the locals. We have listed the best strategy to follow to boost your online sales. For the best SEO services in Kolkata , contact Webapps Software Solutions . Understand your target audience...
Read more

Link building strategy for 2022

-
Image
When it comes to SEO, Link building plays an important part in driving traffic via search engines. Among the 100s of factors that affect rankings on search engine result pages, link building is one of them and is an important fact. You can seek help from an SEO expert company to help you with your link-building strategy. Traditionally, Google ranked websites that had the most number of backlinks. But, this is not the condition anymore. Now, the ranking factor depends on the quality, relevance, and authenticity of your backlinks. Google considers all these aspects to rank a website. The scopes for low-quality or spammy link-building techniques do not work in long run and shouldn't be a part of your link-building strategy. Google, while trying to identify which pages are relevant and trustworthy, uses backlinks as a factor if other prominent websites link or refer to the content Google considers the linked website a relevant one.  What is link building? Link building is the practice...
Read more

Searching for the best Website Designer in Kolkata

-
Image
Webapps Software Solutions the best website designer in Kolkata could be a driving digital marketing organization within the country. With a team of brilliant web designers, we at Webapps Software Solutions aim to assist to promote the commerce of our clients through digital implies. Webapps Software Solutions has as of now accomplished numerous objectives and is progressing in being among the digital marketing companies known universally. Our aim is giving the finest services to our clients, be it logo designing or site planning. Our group tries to provide high-quality products that will benefit the client's trade. The fulfillment of the client is our accomplishment. Our services are pocket-friendly and can be managed by anybody. Indeed in the event that the budget is constrained, our group would still attempt to convey excellent service within the constrained budget. We offer services like graphic designing, logo planning, site designing, WordPress portfolio and other internet...
Read more