WebApps Softwares Solution

When it comes to SEO, Link building plays an important part in driving traffic via search engines. Among the 100s of factors that affect rankings on search engine result pages, link building is one of them and is an important fact. You can seek help from an SEO expert company to help you with your link-building strategy. Traditionally, Google ranked websites that had the most number of backlinks. But, this is not the condition anymore. Now, the ranking factor depends on the quality, relevance, and authenticity of your backlinks. Google considers all these aspects to rank a website. The scopes for low-quality or spammy link-building techniques do not work in long run and shouldn't be a part of your link-building strategy. Google, while trying to identify which pages are relevant and trustworthy, uses backlinks as a factor if other prominent websites link or refer to the content Google considers the linked website a relevant one.  What is link building? Link building is the practice...

In today's digital era, the IT sector has become highly competitive. If a brand wants to stand out, they have to be unique. The first step starts with having a professional and interactive website that is user-friendly, and a web development company is most likely to do it for you. A website that signifies your USP is necessary to capitalize on digital opportunities and even customers. But, many businesses overlook the need for having a website and lose so many opportunities in captivating their potential customers. An efficient website is fast, easy to navigate, mobile-friendly, secure, and SEO Savvy. Webapps Software Solutions, being a web development company in Kolkata , takes care of every element that is required in building an efficient website. They also render web design services in Kolkata to give their clients the best experience and take their brand to the next level.  Factors to keep in mind while selecting a web development company Choosing the right website for your b...

Online marketing has become one of the most important aspects of any business. Today with so much competition it has become difficult for businesses to grow without a strong online presence. to have a good online presence you need to have a website. Websites help businesses to reach a wider audience and grow their brand awareness also help to create a connection with customers and increase customer loyalty.  Today, web advertising has become more popular than any other form of advertising. Your website is the online face of your brand business. Even then some businesses still don't realize that most of their customers will visit their website before making a purchase. They think they are not tech-savvy enough and do not know how to manage a website and this will become a burden for them. Webapps Software Solutions , being a web development agency in Kolkata , knows well how to develop a website that fulfills all the updated algorithms of search engines.  Importance of a websit...

Bounce rate constitutes the percentage of users who enter the website and then leave rather than continuing to view other pages within the same site. For instance, you have an e-commerce website and some customers visit your site and leave rather than continue checking your products or services. This implies that either you are offering products and services which are not as per the standards of the customers or there are some other reasons due to which your website is not ranking at the top level and reducing the bounce rate.  There is no shortcut to reducing the bounce rate. But make sure that your website is well designed and provides all the information or data that your targeted audience is looking for. The performance of your website depends on the bounce rate. The lower the bounce rate, the better your website will perform. If your website has more than a 60% bounce rate then kindly optimize it or else your website will be penalized by search engines like Google.  If yo...

  Are you done setting up your website? But just setting up your business will not help you generate traffic on your website. Create a presence of your brand online amongst your audience. The customer will look for the uniqueness that makes your brand apart from other competitors in the market.  Attracting your audience to the website should be the leading approach to your business. The only place they could determine about your brand, for now, is via your website.  There are various methods by which you can drive traffic to your website.  Know your audience Before conceiving ways how to drive traffic on your website, first, understand who your target audience is and what is that one thing you can give them through your business? It is a common mistake that people make. The SEO company in Kolkata will target the right audience for your business. Don’t hurry into things. Rather, determine your target audience's behavior, patterns, and especially pain points. Then ad...

Today the businesses which are online hope to achieve more growth in no time. People are now investing their maximum money in single marketing activity to gain quick results.  People mostly spend their money on only ads to promote their business. Ads can promote your business only for a short period until the ads are running after that they will stop. A marketer should focus on both the long-term and short-term goals so they must properly blend organic and paid marketing.  There is only one marketing technique that can give a long-term goal is Search engine optimization. And doing SEO from the best SEO company in Kolkata is very important.  Many businesses think that SEO is limited to backlinks and traffic only. SEO is not only restricted to backlinks and traffic, it revolves around improving the experience, fixing technical errors, and optimizing the content quality of your website. SEO has a better ROI than many forms of marketing.  Here are the reasons why SEO sh...