Link building strategy for 2022

When it comes to SEO, Link building plays an important part in driving traffic via search engines. Among the 100s of factors that affect rankings on search engine result pages, link building is one of them and is an important fact. You can seek help from an SEO expert company to help you with your link-building strategy. Traditionally, Google ranked websites that had the most number of backlinks. But, this is not the condition anymore. Now, the ranking factor depends on the quality, relevance, and authenticity of your backlinks. Google considers all these aspects to rank a website. The scopes for low-quality or spammy link-building techniques do not work in long run and shouldn't be a part of your link-building strategy. Google, while trying to identify which pages are relevant and trustworthy, uses backlinks as a factor if other prominent websites link or refer to the content Google considers the linked website a relevant one. 

What is link building?

Link building is the practice of promoting your website to the other website with the objective of getting a link on their site to your page. These links are referred to as backlinks. Getting backlinks from high-quality websites helps in your ranking on Search Engine Result Pages. A backlink is used by users to navigate between pages on the internet from different websites. Search engines use these backlinks to crawl across the web. Some backlinks are created deliberately by SEOs or marketers but some are created by third-party people like a journalist covering news from your industry, giving reference of your website to their users, or a blogger who loved your product and suggests their followers use the same. 

Why is link building important

Links are one of the major ranking factors in Google. Search engines use links to crawl from one website to another or from one page to another and check if they are relevant and try to gather information about your website or a certain page. Google looks at the backlinks as a “vote” from another website to rank your website on the Search Engine Result Page. If you get a backlink from a relevant high-quality website with high domain authority, Google will consider your website trustworthy and will help you rank on top of SERP.  Link building requires effort but the benefits are good in the long run.

Is a good link-building strategy enough to rank your website?

Of course not! Link building strategy is one of the factors of search engines to rank a website. One of the important factors in ranking a website is SEO friendly website. If your website is built keeping in mind all the factors needed to rank a website, it will run in no time. Some of these factors are listed below:

• Title and header tags: 

When you want to rank your website, you have to target some specific keywords which can be a long tail or short tail. Once you have shortlisted your keywords, you have to insert them in specific sections of your page like the title and header tags. In HTML terms, the title tag is addressed as title, and header tags are addressed as H1, H2, H3, and so on. A title tag or the page title is a short description of a web page and it appears on the top of the browser window and the SERP, whereas headers are used to separate headings and subheadings on a web page. You can number the headings from H1 to H6 in the order of their importance. 

• Page speed: 

The page loading speed is an important ranking factor. If your page takes too long to load, the bounce rate increases, having an adverse effect on the ranking. Thus, Google considers the page loading speed to know how well your website provides a user experience. 

• Mobile usability: 

The third factor that is important in ranking a website is its ability to load on mobile. Google ranks the website which loads easily and is responsive to mobiles. Google uses mobile-first indexing while crawling to the websites which means even if your website is flawless on desktop but does not load on mobile, it will affect your ranking. 

To sum up…

Webapps Software Solutions, being the leading website developer in Kolkata, takes care of all the factors needed to rank a website as they are also a digital marketing company in Kolkata. They have rendered services to many industries and are still working on placing a smile on their client’s faces by providing them the services they are looking for. Book your appointment today!

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