WebApps Softwares Solution

Online marketing has become one of the most important aspects of any business. Today with so much competition it has become difficult for businesses to grow without a strong online presence. to have a good online presence you need to have a website. Websites help businesses to reach a wider audience and grow their brand awareness also help to create a connection with customers and increase customer loyalty.  Today, web advertising has become more popular than any other form of advertising. Your website is the online face of your brand business. Even then some businesses still don't realize that most of their customers will visit their website before making a purchase. They think they are not tech-savvy enough and do not know how to manage a website and this will become a burden for them. Webapps Software Solutions , being a web development agency in Kolkata , knows well how to develop a website that fulfills all the updated algorithms of search engines.  Importance of a websit...

Bounce rate constitutes the percentage of users who enter the website and then leave rather than continuing to view other pages within the same site. For instance, you have an e-commerce website and some customers visit your site and leave rather than continue checking your products or services. This implies that either you are offering products and services which are not as per the standards of the customers or there are some other reasons due to which your website is not ranking at the top level and reducing the bounce rate.  There is no shortcut to reducing the bounce rate. But make sure that your website is well designed and provides all the information or data that your targeted audience is looking for. The performance of your website depends on the bounce rate. The lower the bounce rate, the better your website will perform. If your website has more than a 60% bounce rate then kindly optimize it or else your website will be penalized by search engines like Google.  If yo...

  Are you done setting up your website? But just setting up your business will not help you generate traffic on your website. Create a presence of your brand online amongst your audience. The customer will look for the uniqueness that makes your brand apart from other competitors in the market.  Attracting your audience to the website should be the leading approach to your business. The only place they could determine about your brand, for now, is via your website.  There are various methods by which you can drive traffic to your website.  Know your audience Before conceiving ways how to drive traffic on your website, first, understand who your target audience is and what is that one thing you can give them through your business? It is a common mistake that people make. The SEO company in Kolkata will target the right audience for your business. Don’t hurry into things. Rather, determine your target audience's behavior, patterns, and especially pain points. Then ad...

Today the businesses which are online hope to achieve more growth in no time. People are now investing their maximum money in single marketing activity to gain quick results.  People mostly spend their money on only ads to promote their business. Ads can promote your business only for a short period until the ads are running after that they will stop. A marketer should focus on both the long-term and short-term goals so they must properly blend organic and paid marketing.  There is only one marketing technique that can give a long-term goal is Search engine optimization. And doing SEO from the best SEO company in Kolkata is very important.  Many businesses think that SEO is limited to backlinks and traffic only. SEO is not only restricted to backlinks and traffic, it revolves around improving the experience, fixing technical errors, and optimizing the content quality of your website. SEO has a better ROI than many forms of marketing.  Here are the reasons why SEO sh...

  Only an optimised website can rank on the top of the search rankings. For better ranking you need good optimisation of your website, relevant keywords and quality websites for link building. Many marketers think SEO is a simple task, but it is not.  If SEO was a simple task then every business would rank on the first page of the search engine results pages. Since SEO needs proper strategy therefore people hire an SEO company in Kolkata . If you want to avoid such bad SEO practices then read the following points. Automatically generated content Automation has become a prime element for success nowadays. But it is not necessary that all automation will be beneficial for your website. Many businesses assign artificial intelligence software tools to write content, because they think computer generated content is suitable for all kinds of articles. But the articles written by artificial intelligence software tools do not read like something a human copywriter would produce. Due ...

We all are aware about digital marketing techniques and search engine optimization. We know that to rank on the first page of a search engine result page, you need to target specific keywords. Keywords are the foundation of SEO. They help you get attention from Google. Keyword research helps you get an idea of what your customers are searching for to discover businesses, products and services that you offer. It also helps to drive audiences that are willing to buy to your landing pages. In short, keywords are the heart of SEO. Before making your keywords strategy, you need to do keyword research. Let's learn about keyword research. If you are looking for an SEO expert in Kolkata ,  What is keyword research? Keyword research is a part of search engine optimization you need to to come up with a list of keywords for which your website is likely to rank. To make this list, website owners have a deep knowledge about the behavior of their target audience and search engines. Keyword rese...