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Why is website development important?

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With the advancement in new technology, we are gradually becoming dependent on digital media. Now, every business needs to have an online presence to excel and start and compete in the market. A website development company helps their clients in the smooth functioning of their business by providing them with a website that can cater to all their business needs. If you are looking for a website development company in Kolkata , contact Webapps Software Solutions. Let's discuss why website development is essential. Navigation: A good website makes navigation easy. You must have visited some websites that are quite confusing, and you get lost when you visit them. The options are not clear, and there is no CTA. Visitors do not spend much time on such websites and leave them and move on to another. It's important to have a website that is easy to navigate so that visitors can get what they want easily. You can contact the best website developer in Kolkata to know more. SEO friendly:...

A Beginner’s Guide to Web Development

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Websites have become a part of our daily life. Today, whether we want to interact on social media with our friends, go shopping, need some information, or do thousands of other activities, they are all related to websites. We have been dependent on websites for our smallest needs since 1990. But with an increase in digitalization, demand and dependence on it has increased too. Have you ever wondered who makes these websites and what are the required skills? We will cover these two questions in this article. Being a web development agency in Kolkata , Webapps Software Solutions knows how to develop websites for various industries.  What is web development? Web development refers to the creating, building, and maintaining a website which includes aspects like web design, web publishing, web programming, and database management. Web development is a vast topic that can apply to creating a single plain-text web page to a complex web application. It involves tasks like client-side...

Ways to increase your online sales

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  Covid-19 has significantly made people migrate from offline to online. People are now choosing online purchases over offline. With the increase in the number of online purchases, the competition has increased too. It's the need of the hour to stand out from your competitors to get your sales going. The ease of shopping and millions of options have turned people into loyal online shoppers. You can increase your sales and build your customer base just by implementing some strategies and marketing tactics.  Both B2B and B2C industries have realized the importance of a digital-first strategy and are trying to work on it, targeting the entire nation instead of the local ones. The online market helps you to find your target audience throughout the country or beyond instead of just focusing on the locals. We have listed the best strategy to follow to boost your online sales. For the best SEO services in Kolkata , contact Webapps Software Solutions . Understand your target audience...

Link building strategy for 2022

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When it comes to SEO, Link building plays an important part in driving traffic via search engines. Among the 100s of factors that affect rankings on search engine result pages, link building is one of them and is an important fact. You can seek help from an SEO expert company to help you with your link-building strategy. Traditionally, Google ranked websites that had the most number of backlinks. But, this is not the condition anymore. Now, the ranking factor depends on the quality, relevance, and authenticity of your backlinks. Google considers all these aspects to rank a website. The scopes for low-quality or spammy link-building techniques do not work in long run and shouldn't be a part of your link-building strategy. Google, while trying to identify which pages are relevant and trustworthy, uses backlinks as a factor if other prominent websites link or refer to the content Google considers the linked website a relevant one.  What is link building? Link building is the practice...

Factors To Consider While Choosing a Website Development Company In Kolkata

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In today's digital era, the IT sector has become highly competitive. If a brand wants to stand out, they have to be unique. The first step starts with having a professional and interactive website that is user-friendly, and a web development company is most likely to do it for you. A website that signifies your USP is necessary to capitalize on digital opportunities and even customers. But, many businesses overlook the need for having a website and lose so many opportunities in captivating their potential customers. An efficient website is fast, easy to navigate, mobile-friendly, secure, and SEO Savvy. Webapps Software Solutions, being a web development company in Kolkata , takes care of every element that is required in building an efficient website. They also render web design services in Kolkata to give their clients the best experience and take their brand to the next level.  Factors to keep in mind while selecting a web development company Choosing the right website for your b...

Reasons Why Your Business Needs a Website

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Online marketing has become one of the most important aspects of any business. Today with so much competition it has become difficult for businesses to grow without a strong online presence. to have a good online presence you need to have a website. Websites help businesses to reach a wider audience and grow their brand awareness also help to create a connection with customers and increase customer loyalty.  Today, web advertising has become more popular than any other form of advertising. Your website is the online face of your brand business. Even then some businesses still don't realize that most of their customers will visit their website before making a purchase. They think they are not tech-savvy enough and do not know how to manage a website and this will become a burden for them. Webapps Software Solutions , being a web development agency in Kolkata , knows well how to develop a website that fulfills all the updated algorithms of search engines.  Importance of a websit...

How To Reduce The Bounce Rate Of Your Website

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Bounce rate constitutes the percentage of users who enter the website and then leave rather than continuing to view other pages within the same site. For instance, you have an e-commerce website and some customers visit your site and leave rather than continue checking your products or services. This implies that either you are offering products and services which are not as per the standards of the customers or there are some other reasons due to which your website is not ranking at the top level and reducing the bounce rate.  There is no shortcut to reducing the bounce rate. But make sure that your website is well designed and provides all the information or data that your targeted audience is looking for. The performance of your website depends on the bounce rate. The lower the bounce rate, the better your website will perform. If your website has more than a 60% bounce rate then kindly optimize it or else your website will be penalized by search engines like Google.  If yo...